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NLB Audience Analytics

Audience Analytics
 

NLB Audience Analytics Dashboard

Face Detection and Analysis 

No Limit Branding’s software uses face detection and analysis, not facial recognition—two distinct technologies. Face detection simply identifies the presence of a face, while facial recognition aims to identify a specific individual.

As a result, No Limit Branding’s software cannot recognize any individual, either by full identity or through repeated exposures (such as tracking someone across different locations or visits to the same place).

The software can only determine if an anonymous individual is looking at a particular point of interest, how long they engage, and estimate basic demographic attributes such as gender, age, and mood.

Although No Limit Branding is committed to expanding the range of attributes it uses to analyze audiences, it will never generate data that could uniquely identify an individual.

Consumer Privacy

At No Limit Branding, we prioritize the protection of consumer privacy in the development of our technology. Our software is designed to deliver actionable insights through fully anonymous data collection.

No Limit Branding’s software uses advanced facial detection technology, not facial recognition. Audience data is generated from aggregated measurements of individuals passing by, much like a “smart turnstile.”

Our software does not collect any personally identifiable information. Demographic data is determined solely from visual cues, and all video processing is performed locally in real-time, ensuring that no images are stored or transmitted.

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